Subscribe for $50/month (cancel at any time) — choose your favorite 2025 Collection piece and you will support someone with a:
The mission in founding Cherry Willow Apparel is to capture and share the light that is within each of us. We believe deeply that each human on this planet is born with a light that they are meant to shine on the world and that far too many of our lights have been put out by the inaccurate valuation of life in modern society. Our goal in interviewing people impacted by homelessness is to help them rediscover that light within by showing them that we care and want to hear their story. So many of us are looking for an opportunity, for someone to believe in us. We believe in them and that in sharing their stories we can help reignite their inner flame. When wearing Cherry Willow Apparel you are showing anyone that sees that you care and you are willing to do what you can to support ending homelessness in the United States.
Every item funds a direct bundle of support: one meal, one work shirt, one therapy session, and one job training class — all delivered through local shelters.
We partner with shelters and case managers who work one-on-one with people experiencing homelessness and making progress toward independence.
Your fashion becomes fuel for change. Each order empowers someone to take tangible steps — from nutrition to job readiness — toward a stable future.
Yes! We’re preparing to release our new user and donor apps that lets you see progress, fund direct initiatives, and join our beta steering community through your early purchases.