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DONATIONS

The Connection Campaign

Think back to a time in your life when you or someone you love went through a painful experience. Maybe it was the loss of a job, a health scare, or a moment of deep uncertainty. How did that feel? What helped you through it? A friend, a safe place, a small act of kindness?

Now imagine carrying that same weight of trauma every single day. For people experiencing homelessness, the constant struggle for safety, food, dignity, and hope is not temporary; it’s daily life. The absence of stability magnifies pain and can make recovery seem impossible.

At Cherry Willow Apparel, we believe no one should have to endure that cycle alone. That’s why this fundraising campaign is focused on building partnerships with shelters, food programs, mental health providers, and community organizations that can deliver immediate relief and long-term support. Every dollar raised helps us:
  • Connect people experiencing homelessness with the services that bring stability and healing.
  • Support nonprofits with resources and co-branded apparel that raise both awareness and funding.
  • Share stories of resilience to shift the narrative from stigma to compassion.
You have the power to be the difference. By supporting this campaign, you can help turn compassion into tangible action — ensuring that someone facing trauma today has access to the support they desperately need.

Your generosity creates the partnerships. Those partnerships create the hope. Will you stand with us?